Scope of Work
Untamed
Wild Yeast Whiskey
Untamed is a premium whiskey brand built around spontaneous wild-yeast fermentation. Seasonal variation and natural unpredictability give each release its own documented context. Where most whiskey brands treat fermentation as a variable to control, Untamed makes it the defining feature of the product.
Scope of Work
✦ Brand Identity
✦ Art Direction
✦ Packaging Design
✦ Creative Strategy
✦ Conceptualization
✦ Naming & Logo
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Most whiskey brands prioritize consistency, using commercial yeast to control flavor across batches. Even when wild yeast is used, it is typically isolated and contained, leaving fermentation unexplored as a source of identity.
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Collectors and craft-minded drinkers value transparency, process, and connection to place. Natural variation becomes a feature rather than a risk when the brand is built around it honestly.
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The brand frame fermentation as both process and narrative. Seasonal batch identifiers give each release its own context, capturing the specific conditions that shaped it. Each bottle represents a singular moment rather than a repeatable formula.
Brand Identity
Untamed is built around a single idea: nature experiments, humans refine. Every batch carries the fingerprint of wild yeast, season, and place, variation that is documented and preserved rather than corrected.
The brand sits at the intersection of organic unpredictability and disciplined craft. That tension is what makes it collectible. No two batches are the same, and the identity never pretends otherwise.
The voice is direct and understated. The process does the talking.
