Skin Deep
Tattoo Artist Book
Skin Deep is a publication about large-scale tattooing. Vivid photography captures the scale and detail of the work, while structured layouts and narrative body copy provide craft and context. Where tattoo publications tend toward raw subculture or sanitized fine art, Skin Deep presents both without compromising either.
Scope of Work
✦ Brand Identity
✦ Art Direction
✦ Publication Design
✦ Creative Strategy
✦ Conceptualization
✦ Naming
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Tattoo publications tend toward extremes, leaning into raw subculture and don’t show the skill behind the work.
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Large-scale tattoos are technically demanding, deeply personal works. Focusing on the craftsmanship and storytelling behind each piece opens the work to readers who might otherwise overlook it.
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Vivid photography captures the scale and detail of the work. The result holds the culture and the artistry without compromising either.
