Lady Jane
Botanical CBD Gummies
Lady Jane is a luxury CBD brand designed for the London market. The identity draws on vintage elegance through refined typography, rich detailing, and tactile packaging built to feel collectible. Where most CBD brands communicate safety through clinical or earthy aesthetics, Lady Jane positions the product as a daily ritual, sitting confidently between indulgent and trustworthy.
Scope of Work
✦ Brand Identity
✦ Art Direction
✦ Packaging Design
✦ Creative Strategy
✦ Conceptualization
✦ Naming & Logo
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Most CBD brands lean too clinical or earthy. They communicate safety but not desire. No brand in the London market was offering something that felt genuinely premium and sensory.
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Awareness of CBD among young professionals in London is high. Reframing CBD as a ritual rather than a remedy opened space for a brand with real character.
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The identity draws on vintage elegance with refined typography, rich detailing, and packaging designed to feel collectible. The brand sits confidently between indulgent and trustworthy.
